Gabriel Szlaifsztein, General Manager – LatAm at Continent 8 Technologies, shares some key insights into its partnership with Betcris and how the operator is leveraging its Public Cloud and DDoS solutions to drive growth in new markets

Entering new markets is a major driver of growth for international operators, allowing them to significantly increase their addressable audience in regulated jurisdictions around the world. But where there are opportunities there are also challenges, and, in most cases, overcoming these challenges requires working with third-party specialists to ensure entry into new markets is smooth and seamless, and that the infrastructure required for long-term success is in place.

Betcris needs no introduction. The Malta-licensed operator has global ambitions and is already live in the Caribbean, the Philippines, Poland, Mexico, Colombia and Peru where it offers players a highly localised and comprehensive online and mobile and sportsbook experience. It is also keeping a close eye on key jurisdictions on the cusp of regulation, such as Brazil where parent company TV Global Enterprises has already pledged to make a significant investment.

Challenges that come with international expansion:

The operator is fully aware of the challenges that come with international expansion and first reached out to Continent 8 Technologies back in 2019. The company shared its new market expansion plan with our team and acknowledged that it needed an infrastructure partner to support its growth as and when jurisdictions opened up. In particular, it needed a partner that was compliant with these newly regulated markets and understood the often-complex regulations in place. It also needed flexibility and reach.

Security was a consideration, too. With the volume and sophistication of cyber-attacks on the rise across the global online gambling industry and beyond, Betcris wanted to ensure that its systems and data were as safe and secure as they could be.

How these challenges were overcome:

As the leading provider of managed hosting, connectivity and security to the gambling industry, Continent 8 was unrivalled in its ability to support Betcris. Over the past two decades, we have built a network of 85+ connected locations across four continents and a comprehensive suite of solutions that allow operators and suppliers to scale their business in a highly secure environment. Having assessed Betcris’ needs, we suggested the operator leverage our Public Cloud hosting via Malta, a platform which includes DDoS protection as standard.

Our Public Cloud solution offers customers a multi-tenanted, scalable and resilient IaaS platform that allows them to host infrastructure as virtual machines. It is available in a number of Continent 8 locations including Dublin, Isle of Man, Atlantic City, Montreal and of course Malta.

Meanwhile, our DDoS services, built over many years, use an optimised combination of technologies and our customised development layer. We work with key technology partners for our monitoring, detection and mitigation environment.

The result? Scale with confidence:

A key benefit to Betcris using the cloud is that it removes the need for ongoing hardware investment which in turn provides the flexibility to pay for resources based on consumption. We also fully manage the cloud environment, removing the need for the operator to maintain and support infrastructure. Instead, it can focus on growing its business including entering new markets. What’s more, Betcris has been able to expand into new markets easily, thanks to our interconnected network, with the peace of mind that data is safe and secure and that it is doing all it can to fend off cyber-attacks.

The foundation for long-term growth:

By selecting Continent 8 as its infrastructure partner, Betcris has put in place the foundation it needs for long-term growth and success in both new and existing markets. These partnerships are key for Continent 8, and we pride ourselves on building strong relationships with our customers.

We have ambitious expansion plans of our own as part of our first-to-market strategy, with launches in LatAm jurisdictions such as Brazil, Argentina and Chile on the horizon. Our roadmap is vast, we are growing rapidly, and our ability to launch quickly and in line with our operators’ visions is what sets us apart.

In addition, in all markets, we work closely with the regulator to fully understand the requirements in place, and also share our experience and knowledge to help them develop their frameworks to meet the highest possible standards. Regulation can be complex, so operators need to have confidence in their strategic partners and we have the knowledge and experience to offer this.

A quick word from Betcris:

We are incredibly proud of our partnership with Betcris and the success the operator has enjoyed since using our Public Cloud and DDoS solution. This is what Fernando Garita, Commercial Director at Betcris, has to say about Continent 8 and our solutions:

“Continent 8’s ability to provide services in different countries around the world in an agile and efficient manner has aligned perfectly with our growth strategy, making Continent 8 a trusted provider.”

New market expansion is key to operator growth, but it must be done in the right way and via a cutting-edge infrastructure that facilitates seamless launches while also protecting systems and data. From ambitious start-ups to global dominant players, it’s important to be in the driving seat to successfully deploy a sportsbook or casino brand in markets around the world.

José Hernández – Betcris IT Director, believes the company’s decision to use Continent 8 was the right one:

Since we made the decision to use one of Continent 8’s Data Centers, we have had an excellent experience, providing us with a robust and above all, reliable cloud environment.

Also, since working with Continent 8, we’ve not experienced any reduction in our service, which has only reiterated to us that we made the best decision when we chose them as part of our technological family.

 Their support function is always there to help round the clock. As a result of their excellent service, our company recommends them 100%.”

Source: SBC Noticias

Continent 8 (C8) is an Amazon Web Services (AWS) Select Consulting Partner and has built the capabilities to support customers accelerate the adoption of AWS cloud services. Esports Entertainment Group, a full-stack esports and online gambling company, required a partner to deliver reliable and dedicated connectivity scalable to requirements. C8 worked to produce a suitable regulated solution to fit the various challenges faced. 

The Customer

Esports Entertainment Group is a full-stack esports and online gambling company fuelled by the growth of video-gaming and the ascendance of esports with new generations. Their mission is to help connect the world at large with the future of sports entertainment in unique and enriching ways that bring fans and gamers together.

With a “core-AWS” platform design, and a regulatory requirement for dedicated in-state transaction processing, an AWS Outpost was the necessary infrastructure stack, connected to AWS regions.

Needing a provider to create a solution which would deliver reliable and dedicated connectivity scalable to requirements, Continent 8 (C8) worked to produce a suitable regulated solution to fit the various challenges faced.

The Challenge

There were multiple requirements to be met from technical to commercial, with an over-riding desire for repeatability through a template solution design:

 

 

The Solution

C8 proposed and delivered a solution using its regulated public cloud to create a network edge:

“We can offer Network Edge Services (NEaaS) to provide all of the functionality required to connect an AWS Outpost to the internet and to AWS, both private and publicly. Our customer utilised this infrastructure design to meet their vast needs including a regulatory approval solution and low latency, resilient connectivity. The customer now benefits from a regulated, scalable and cost-effective solution.”

Justin Cosnett, Chief Product Officer at Continent 8 Technologies

The Benefits

About

Continent 8 Technologies (C8)

Founded over 20 years ago, C8 is an award-winning, multi-jurisdictional, global network solutions provider that connects, manages, and secures the world’s most valuable information.

The company has data centres and strategic points of presence in over 80 connected locations spanning Europe, the Americas and Asia, and is expanding rapidly. Its carrier-grade network powers some of the biggest brands in iGaming.

With a first-to-market strategy, C8 is currently live in 23 states with future sites planned in the near future, enabling customers to capitalise on the fast-growing market.

C8 is an AWS Select Consulting Partner and as a member of the AWS Partner Network (APN), the company can assist iGaming operators and suppliers with AWS services and solutions. This includes the deployment and hosting of AWS Outposts throughout the US, via an AWS Outposts Enablement Package, which provides a delivery team to lead, co-ordinate and support the deployment from pre-install to go-live.

AWS

In 2006, Amazon Web Services (AWS) began offering IT infrastructure services to businesses in the form of web services – now commonly known as cloud computing. One of the key benefits of cloud computing is the opportunity to replace up-front capital infrastructure expenses with low variable costs that scale with your business. With the Cloud, businesses no longer need to plan for and procure servers and other IT infrastructure weeks or months in advance. Instead, they can instantly spin up hundreds or thousands of servers in minutes and deliver results faster.

Today, Amazon Web Services provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of businesses in 190 countries around the world.

Learn more about C8’s AWS Outposts Enablement Package and how we can accelerate your cloud strategy here.

Download the Case Study here: C8 Case Study AWS (EEG)

 

 

Continent 8 (C8) is an Amazon Web Services (AWS) Select Consulting Partner and has built the capabilities to support customers accelerate the adoption of AWS cloud services. The customer, a sportsbook operator, required a partner to meet multiple requirements for connectivity, and C8 was able to deliver a tailored template solution. 

The Customer

FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favourite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands including America’s #1 Mobile Sportsbook app, a leading daily fantasy sports platform, FanDuel Casino and Stardust, its casino brands, as well as TVG, the leading racing media and wagering platform. FanDuel Group has a presence across all 50 states and 12 million customers. An official sponsor of the NFL, WNBA, NBA, NHL, MLB and PGA TOUR, FanDuel operates 16 retail locations across the United States.

The well-known, licensed sportsbook operator is growing rapidly in the highly competitive US iGaming market. They are building their US solution via a repeatable, regulatory compliant AWS Service capability, to achieve and maintain player acquisition and revenue growth.

With an “all-AWS” platform design, and a regulatory requirement for dedicated in-state transaction processing, an AWS Outpost was the necessary infrastructure stack, connected to AWS East & West regions.

Needing a provider to create a solution which would deliver reliable and dedicated connectivity scalable to requirements, Continent 8 (C8) worked to produce a suitable template solution to fit the various challenges faced by FanDuel.

Continent 8 are a key and strategic partner for FanDuel and the combination of Continent 8 Data Center services and Amazon Web Services has enabled FanDuel to focus on its mission of being absurdly fan-focused by delivering the best product in the industry.”

Shane Sweeney, VP of IT at FanDuel

The Challenge

There were multiple requirements to be met from technical to commercial, with an over-riding desire for repeatability through a template solution design:

The Solution

Continent 8 proposed and delivered a solution using its existing MPLS network, Continent 8 Cloud Connect product and AWS Outpost Enablement Package:

“We have seen significant growth in AWS Outpost utilisation by our customers. To best serve our partners in the US, our team works closely with theirs to understand and meet their vast requirements. As a result, we were able to deliver a template solution to this customer, offering the most available and resilient connectivity.”

Justin Cosnett, Chief Product Officer at Continent 8 Technologies

The Benefits

About

Continent 8 Technologies (C8)

Founded over 20 years ago, C8 is an award-winning, multi-jurisdictional, global network solutions provider that connects, manages, and secures the world’s most valuable information.

The company has data centres and strategic points of presence in over 80 connected locations spanning Europe, the Americas and Asia, and is expanding rapidly. Its carrier-grade network powers some of the biggest brands in iGaming.

With a first-to-market strategy, C8 is currently live in 23 states with future sites planned in the near future, enabling customers to capitalise on the fast-growing market.

C8 is an AWS Select Consulting Partner and as a member of the AWS Partner Network (APN), the company can assist iGaming operators and suppliers with AWS services and solutions. This includes the deployment and hosting of AWS Outposts throughout the US, via an AWS Outposts Enablement Package, which provides a delivery team to lead, co-ordinate and support the deployment from pre-install to go-live.

AWS

In 2006, Amazon Web Services (AWS) began offering IT infrastructure services to businesses in the form of web services – now commonly known as cloud computing. One of the key benefits of cloud computing is the opportunity to replace up-front capital infrastructure expenses with low variable costs that scale with your business. With the Cloud, businesses no longer need to plan for and procure servers and other IT infrastructure weeks or months in advance. Instead, they can instantly spin up hundreds or thousands of servers in minutes and deliver results faster.

Today, Amazon Web Services provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of businesses in 190 countries around the world.

Learn more about C8’s AWS Outposts Enablement Package and how we can accelerate your cloud strategy here.

Download the Case Study here: C8 Case Study AWS (FanDuel)

 

 

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