Continent 8 (C8) is an Amazon Web Services (AWS) Advanced Consulting Partner and has built the capabilities to support customers accelerate the adoption of AWS cloud services. The company required a partner to deliver reliable and dedicated connectivity scalable to requirements. C8 worked to produce a suitable regulated solution to fit the various challenges faced. 

The Customer

The customer is the digital arm of an established brand in the gaming industry bringing their 50+ year history of providing world class entertainment to the sportsbook and interactive gaming world. Their mission is to build and unrivalled betting experience for sports and entertainment fans everywhere.

With a cloud native platform based on AWS technologies, and a regulatory requirement for dedicated in-state transaction processing, an AWS Outpost was the necessary infrastructure stack, connected to AWS regions.

Needing a provider to create a solution which would deliver reliable and dedicated connectivity scalable to requirements, Continent 8 (C8) worked to produce a suitable regulated solution to fit the various challenges faced.

The Challenge

There were multiple requirements to be met from technical to commercial, with an over-riding desire for repeatability through a template solution design:

The Solution

C8 proposed and delivered a solution using its global network, Network Edge as a Service, and managed edge security products:

“We can offer Network Edge Services (NEaaS) to provide all of the functionality required to connect an AWS Outpost to the internet and to AWS, both private and publicly. Our customer utilised this infrastructure design to meet their vast needs including a regulatory approval solution and low latency, resilient connectivity. The customer now benefits from a regulated, scalable and cost-effective solution.”

Justin Cosnett, Chief Product Officer at Continent 8 Technologies

The Benefits

About

Continent 8 Technologies (C8)

Founded 25 years ago, C8 is an award-winning, multi-jurisdictional, global network solutions provider that connects, manages, and secures the world’s most valuable information.

The company has data centres and strategic points of presence in over 90 connected locations spanning Europe, the Americas and Asia, and is expanding rapidly. Its carrier-grade network powers some of the biggest brands in iGaming.

With a first-to-market strategy, C8 is currently live in 25 states with future sites planned in the near future, enabling customers to capitalise on the fast-growing market.

C8 is an AWS Select Consulting Partner and as a member of the AWS Partner Network (APN), the company can assist iGaming operators and suppliers with AWS services and solutions. This includes the deployment and hosting of AWS Outposts throughout the US, via an AWS Outposts Enablement Package, which provides a delivery team to lead, co-ordinate and support the deployment from pre-install to go-live.

AWS

In 2006, Amazon Web Services (AWS) began offering IT infrastructure services to businesses in the form of web services – now commonly known as cloud computing. One of the key benefits of cloud computing is the opportunity to replace up-front capital infrastructure expenses with low variable costs that scale with your business. With the Cloud, businesses no longer need to plan for and procure servers and other IT infrastructure weeks or months in advance. Instead, they can instantly spin up hundreds or thousands of servers in minutes and deliver results faster.

Today, Amazon Web Services provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of businesses in 190 countries around the world.

Learn more about C8’s AWS Outposts Enablement Package and how we can accelerate your cloud strategy here.

Download the Case Study here: C8 Case Study AWS

Continent 8 (C8) is an Amazon Web Services (AWS) Select Consulting Partner and has built the capabilities to support customers accelerate the adoption of AWS cloud services. The customer, a sportsbook operator, required a partner to meet multiple requirements for connectivity, and C8 was able to deliver a tailored template solution. 

The Customer

FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favourite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust, and TVG.

FanDuel Group has a presence across all 50 states and over 12 million customers. The company is based in New York with offices in California, New Jersey, Florida, Oregon, Atlanta and Scotland. FanDuel Group is a subsidiary of Flutter Entertainment plc, the world’s largest sports betting and gaming operator with a portfolio of globally recognized brands and a constituent of the FTSE 100 index of the London Stock Exchange.

With an “all-AWS” platform design, and a regulatory requirement for dedicated in-state transaction processing, an AWS Outpost was the necessary infrastructure stack, connected to AWS East & West regions.

Needing a provider to create a solution which would deliver reliable and dedicated connectivity scalable to requirements, Continent 8 (C8) worked to produce a suitable template solution to fit the various challenges faced by FanDuel.

Continent 8 are a key and strategic partner for FanDuel and the combination of Continent 8 Data Center services and Amazon Web Services has enabled FanDuel to focus on its mission of being absurdly fan-focused by delivering the best product in the industry.”

Shane Sweeney, VP of IT at FanDuel

The Challenge

There were multiple requirements to be met from technical to commercial, with an over-riding desire for repeatability through a template solution design:

The Solution

Continent 8 proposed and delivered a solution using its existing MPLS network, Continent 8 Cloud Connect product and AWS Outpost Enablement Package:

“We have seen significant growth in AWS Outpost utilisation by our customers. To best serve our partners in the US, our team works closely with theirs to understand and meet their vast requirements. As a result, we were able to deliver a template solution to this customer, offering the most available and resilient connectivity.”

Justin Cosnett, Chief Product Officer at Continent 8 Technologies

The Benefits

About

Continent 8 Technologies (C8)

Founded 25 years ago, C8 is an award-winning, multi-jurisdictional, global network solutions provider that connects, manages, and secures the world’s most valuable information.

The company has data centres and strategic points of presence in over 90 connected locations spanning Europe, the Americas and Asia, and is expanding rapidly. Its carrier-grade network powers some of the biggest brands in iGaming.

With a first-to-market strategy, C8 is currently live in 25 states with future sites planned in the near future, enabling customers to capitalise on the fast-growing market.

C8 is an AWS Select Consulting Partner and as a member of the AWS Partner Network (APN), the company can assist iGaming operators and suppliers with AWS services and solutions. This includes the deployment and hosting of AWS Outposts throughout the US, via an AWS Outposts Enablement Package, which provides a delivery team to lead, co-ordinate and support the deployment from pre-install to go-live.

AWS

In 2006, Amazon Web Services (AWS) began offering IT infrastructure services to businesses in the form of web services – now commonly known as cloud computing. One of the key benefits of cloud computing is the opportunity to replace up-front capital infrastructure expenses with low variable costs that scale with your business. With the Cloud, businesses no longer need to plan for and procure servers and other IT infrastructure weeks or months in advance. Instead, they can instantly spin up hundreds or thousands of servers in minutes and deliver results faster.

Today, Amazon Web Services provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of businesses in 190 countries around the world.

Learn more about C8’s AWS Outposts Enablement Package and how we can accelerate your cloud strategy here.

Download the Case Study here: C8 Case Study AWS (FanDuel)

Our Chief Data Officer Anthony Abou-Jaoude features in the latest edition of iNTERGAMINGi, discussing why Continent 8 is in a unique position when it comes to data.

What role did data play in the launch of your Gaming Exchange?

Data was the foundation for the Gaming Exchange. Continent 8 has been serving the global online gaming industry for more than two decades and that puts us in a unique position when it comes to the data that we host, manage and secure on behalf of our customers.

The industry is made up of hundreds of operators, suppliers and partners, a lot of which are talking to each other daily in terms of traffic and data. But customers wouldn’t have visibility of the traffic flows from a B2B or partner perspective, and that is why we launched our innovative Gaming Exchange and Premium Portal.

It is a powerful private internet and exclusive community exchange for iGaming businesses. It allows them to connect faster and more securely than via the standard internet, with no need for additional configuration. It means Continent 8 customers can connect directly to other Continent 8 customers via an MPLS Layer 3 VPN across our private backbone network rather than route over the public internet. It offers the lowest latency and the highest levels of performance guaranteed with both local and remote reachability. What’s more, it is private and reliable with public IPv4 addressing and an uptime rate in excess of 99.9%.

How does the Premium Portal work alongside the Gaming Exchange?

Our customer portal is one of our unique selling points as it provides our customers with access to all the key metrics, stats and data for the services that we are providing to them. The Premium Portal is an extension of this, available to all customers who join the Gaming Exchange. It is an analytical dashboard that allows users to view and monitor traffic flows within and outside of Continent 8 to other gaming partners. This includes a dynamic map overview for all connectivity between sites and data flows and direction of traffic.

This information can support customers in identifying better or more efficient connectivity service use or even identifying unexpected data flows to unknown destinations. Examples would be moving from public internet traffic use to private Cloud Connect or MPLS services dedicated to connecting customers to partners or hyperscale cloud implementations.

Ultimately, we develop innovations such as this to ensure that we not only meet but exceed customer expectations and that is why we are the leading provider of managed hosting, connectivity, cloud and security solutions to iGaming businesses around the world.

Just how important is data analytics and what solutions do you offer to help customers understand the huge volumes of data they generate and have access to? 

Our data transformation started with us trying to solve our own challenges with the rapid growth that we have been experiencing in recent years. A year ago, we formed a data analytics team, designed to better manage our capacity management, monitoring and problem detection.

Furthermore, we enabled data democratisation which made it possible for data to be shared across the organisation rather than being held within individual business units. As a result, more people across the organisation can use data to improve their work. They can work faster and be more productive, and they don’t need to check in with other staff to get their work done.

In solving our own problems, we realised that this transformation could benefit our customers greatly, so we are also in the early phases of implementing a fully-fledged API to provide our customers with more access to data via an industry-standard way of accessing it.

For those not in the know, could you explain data hosting in finer detail?

Data hosting is the provision of hardware, systems, software and infrastructure required to store and access management of data. There are different types of data hosting from managed to co-location and cloud. Each business (and market you operate in) has its own unique requirements when it comes to data hosting, and we work closely with our customers to build bespoke solutions that meet their specific needs. In recent years, we have seen a shift towards companies using the cloud to host their data, allowing them to unlock the tremendous benefits it offers.

Take our Public Cloud solution as an example, available in multiple iGaming markets such as Atlantic City, Isle of Man, Colombia, and Gibraltar to name a few. Customers have the ability to scale bandwidth up and down in line with demand. Another significant upside to the cloud is that it eliminates the need for ongoing hardware investment, providing flexibility to pay for resources as required. Continent 8 fully manages the Cloud environment by up to and including the Hypervisor, whilst enabling customers to have complete control and management of their internal systems and data. This removes the need for customers to maintain and support the infrastructure and instead focus on running their business.

Many players are rightfully concerned about how their data is stored and released. What security measures does your company take to ensure a player’s online safety?

We have more than 20 years of experience protecting data in the online gaming space. Our knowledge tells us that organisations, in terms of data security, should take a layered approach.

There is a range of solutions this should include: DDoS, WAAP, Endpoint Protection and Security Information and Event Management (SIEM). We recently enhanced our Secure offering with Managed Threat Detection & Response solutions. This is a complete end-to-end proactive threat solution combining advanced SIEM/EDR/SOAR/ML technologies with proven 24/7 SOC resources.  This gives businesses and organisations unprecedented visibility and response capabilities against known and unknown threats at a time when cybercriminals are really upping the ante. This in turn allows our operator customers to reassure their players that their data is being stored to the highest possible standards.

How has regulation influenced your company?

Regulation is hugely complex, but it is vital that we understand the requirements in each of the markets we offer our products and solutions. We also have a first-to-market approach, so we have to make sure that we are part of the discussions from day one and use our experience and expertise to help regulators when it comes to creating their frameworks and specifically in relation to infrastructure, hosting, connectivity and security. By working hand in hand with policymakers, Continent 8 has emerged as the provider of choice for some of the biggest gambling operators in the world and in fast-growth markets such as the US, Latin America and Canada. This approach also ensures we remain ahead of our rivals.

Take our Atlantic City data centre as an example. Launched in 2019 and housed within the landmark Atlantic City Convention Centre, it is the only data site in the state that has been purpose-built for the online gambling industry. It is fully compliant with DGE regulations and is the only independent, licensed facility that can house gaming infrastructure outside of a licensed casino. We are completing stage three expansion of the site, adding 30% capacity. We also recently became the first provider to launch a regulated Gaming Cloud in the state of Pennsylvania.

The terms ‘big data’ and ‘analytics’ are certainly buzzwords in the igaming sector. Could you explain their importance in terms of how your company utilises them and their influence on the industry in general?

Data and ‘big data’, and the ability to effectively analyse the huge volumes of information that iGaming businesses generate, are key success factors for any operator or supplier. Data allows companies to make decisions based on facts, whether that be for personalisation and demographic profiling, game development, tailored marketing, or responsible gaming programs.

But to do that they need to be able to collect, store and effectively analyse the information in front of them. They also need to be able to do this securely. Continent 8 has been at the cutting-edge of big data in the iGaming industry for more than 20 years now, and that puts us in a unique position and is why we are the partner of choice for some of the biggest businesses in the sector.

Source: iNTERGAMINGi – Issue 4

Security specialist Continent 8 blocked 178 DDoS attacks in Q2 2022. Craig Lusher from our Secure team reviews the latest company data, as well as recent global attacks and trends.

Q2 2022 DDoS stats

Our latest statistics show the number of DDoS attacks almost doubled from Q1 2022 to Q2 2022, up from 106 events in the last quarter to 178.

The stats for the period 1 April to 30 June 2022, relate to more than 20 of our customers based in different locations around the world. Key highlights include:

The location subject to the largest number of attacks during the period was Taiwan – this is an emerging trend.

Craig Lusher, Senior Product Specialist – Secure, at Continent 8 Technologies, said: “Even during this relatively quiet period, we continue to see significant DDoS attacks on our customers. While most attacks remain relatively small, it is now commonplace to see attacks peak at over 1Tbps; we have blocked these large scale attacks every quarter during 2021 and 2022 to date.

 “DDoS attacks, and the sophistication of these, will only increase, so it’s never been a more important time to protect your business and brand.”

The evolving DDoS landscape

What used to be minor nuisances by rookie attackers, have become major and targeted attacks by sophisticated cyber criminals. We continue to see DDoS attacks hitting the news – recently cybercriminals targeted the US Congress website. And back in March the Israeli government was temporarily knocked offline.

In fact, DDoS attacks are now everyday occurrences, with no business vertical immune to being the target. The cost of an attack to your brand is higher than ever, with the average cost of a data breach jumping to $4.24 million as of 2021 (+10% from 2020).

Customers and businesses should be asking themselves, ‘are you protected?’.

Continent 8’s DDoS Protection

Recently named a key player in the DDoS attack solution market (source: Distributed Denial-of-Service (DDoS) Attack Solution Market Industry Development 2022 – 2028), we have been protecting the world’s most valuable information for over two decades. Our comprehensive cybersecurity solutions include effective and scalable protection against DDoS attacks.

Our mitigation service provides an effective defence against multi-vector volumetric attacks. Key features include:

Our solution continues to evolve and in recent months we have amplified our scrubbing capacity to 2.0+Tbps, as well as increased our scrubbing centres geographically deployed across multiple continents. Locations now include: Los Angeles, Chicago, New York, Miami, London, Amsterdam, Frankfurt, Singapore, Hong Kong and Sao Paulo.

Our proven platform is one you can rely on with a capacity only matched by the largest DDoS providers on the planet. Learn more about our DDoS solutions here or contact Craig via craig.lusher@continent8.com

 

Our third Leaders and Legends panel took place at the recent KPMG Gibraltar eSummit.

The session featured some of the most well-known and respected names in the industry:

The insightful topics discussed included:

The session is now available to watch on demand

Thank you to all our superb panellists and to Micky for moderating a fascinating debate.

Click here to watch our first Leaders and Legends panel.

Click here to watch our second Leaders and Legends webinar.

Some of our Canada-based team attended the recent Collision Conference in Toronto. Referred to as “America’s fastest-growing tech conference”, the event certainly didn’t disappoint. Bringing together inspiring speakers, tech’s leading companies, and top media, the team enjoyed making new connections and learning about the latest tech developments.

Below Jordan Holmes, HR Manager (JH), Adrien Labelle, Software Development Manager (AL) and Pawel Blazeiewicz (PB), Senior Cloud and Infrastructure Architect, share their highlights and learnings from the global conference.

What did you enjoy most about the event? 

JH: Collision certainly lived up to its billing as “North America’s fastest-growing tech conference.” The production value was incredible. Everything from Boston Dynamics’ mobile robots roving the halls to keynote addresses from the likes of Eric Schmidt, former CEO of Google.

AL: The variety of companies present at the event was very impressive.

PB: For me Collision was an opportunity to investigate the start-up markets and ideas that they are trying to push as well as where the digital industry and currencies are going. The scale of the conference was mind-blowing. I did speak to a lot of vendors and listened to some very good interviews about current and future trends.

What tech brand stood out to you? 

JH: There were several exciting offerings but from my corner of the world, a Canadian tech talent recruitment platform called Vanhack seems very promising.

AL: Brands that try to address and automate traditional business issues like Float and Jeeves (paperless automated expense systems) stood out to me.

Who was your favourite speaker, and why? 

JH: Garry Kasparov delivered a sobering but highly insightful talk about the conflict in Ukraine and the impacts on global cybersecurity.

AL: Andy Yen (founder and CEO of Proton – the world’s largest secure email provider) about online privacy issues. He provided a very insightful explanation on what needs to be fixed and how to do it.

PB: A significant element of Collision 2022 was cryptocurrencies and all that comes with this. I managed to listen to two interesting interviews. First was with Kathleen Breitman (Co-founder and CEO of Tezos) and Kyle Samani (Co-founder and Managing Partner of Multicoin Capital) who spoke about the next challenge for the crypto market as it moves towards global adoption.

The second one was with blockchain.com CEO, Nicolas Cary, who has been a pioneer in this market for the last 10 years. It was a fantastic occasion to see the leaders of this community describe how blockchain could shape our future!

What one thing did you learn that will most influence how you do business going forward?

JH: It can be a bit of a tired refrain in the tech industry, but we need to automate. From a human resources perspective, I want to maximise our greatest asset – our people. The best way to do that is to automate as many time-consuming, administratively burdensome processes as possible to free our people to create, innovate and grow.

AL: The focus needs to be put on data: how we use it and how we can automate it.

PB: I am very interested in seeing where part of our world is going, and how far it will digitalise. At this moment in time, you can put on a set of VR goggles, and you can see and immerse into a virtual office working from anywhere in the world! Will it adopt? Maybe 😊

What technological innovation are you most excited about? 

JH: Certainly not the robot dogs! That is not a paradigm in need of disruption.

AL: AI assisted automation in general, it will help identify areas of business where manual work is redundant and data underutilised.

PB: The pace of change and innovation in tech is accelerating A LOT. With automation, we will be doing things so much faster. This will of course be a positive for Continent 8, and there are plenty of examples whereby automation can support us.

Let’s take our Public Cloud setup as an example. We are currently in the process of automating the installation phase, which will significantly speed up deployments.

I look forward to seeing what innovation we will witness next and what we can do with the current products that we offer.

Anthony Abou-Jaoude, Chief Data Officer at Continent 8, added: “There was a lot to take from the Collision conference, and a fantastic experience for myself and members of the team. What was particularly rewarding or me, was that I got confirmation that our digital transformation at Continent 8 is on the right track, especially when it comes to APIs, and how we must start thinking more about an API first model, to enable more data to be shared with our customers.”

Learn more about the Collision Conference here

Meet Jo, our PMO Portfolio Manager. In our latest Cultiv8 interview, Continent 8’s HR Manager Jordan Holmes chats to Jo about her busy role, examples of projects undertaken by the team, and how they successfully manage the company’s aggressive global expansion plans.

Can you tell us a little more about your role as PMO Portfolio Manager at Continent 8 technologies?

My key responsibility is the execution and delivery of the overall Continent 8 project portfolio. The PMO brings structure to all projects and creates a level of coordination and consistency that is difficult to achieve on an ad-hoc programme or project management basis.

Can you outline some of the different projects that you and your team work on?

We work on a wide range of projects both within Continent 8 and for our customers, and we do this in markets around the world. This includes the installation of new customer services and the building of new, and expanding of existing, data centres owned by Continent 8. For example, we are currently expanding our Atlantic City site with a Modular Data Centre, increasing capacity by 30%. We do the same with our co-location partners and also manage the implementation of and upgrades to internal systems. We oversee the deployment of Public Cloud environments at our 85+ sites and locations and manage network upgrades for both capacity and hardware. With Continent 8 working to such an aggressive expansion plan, the PMO team is kept incredibly busy.

How did you become PMO at Continent 8? How has the role changed since you joined?

I joined Continent 8 in 2018 within a team of four PMs. The team has grown significantly over the last four years and is now a team of ten. Due to this growth and expansion, it soon became apparent that there was a strong need to establish a PMO to centralise, ensure consistent delivery and provide transparency on the Project Portfolio across the organisation. This has brought improvements in collaboration across the team, sharing knowledge and lessons learnt.

PMOs have different stages of maturity as they become more efficient and transition from being reactive to proactive. Now Continent 8’s PMO is established, we need to continually assess our maturity and the level of services we offer to the business, as well as identify gaps and implement these PMO services as required.

Can you talk through some of the challenges faced when launching a new site?

One of our key challenges is we sometimes need to deliver to aggressive timelines which can be driven by customers, legislation changes or key sporting events. Also, as most tech companies are experiencing at the moment, globally there are issues with the hardware supply chain which can make milestones difficult to achieve. That being said, we have built our reputation on our first-to-market approach and ability to deliver projects on time; this is what makes us the managed hosting, connectivity, cloud and security partner of choice for businesses working in the global online gambling industry.

Do the challenges differ from region to region (US, EU, LatAm, etc)? How does the PMO team overcome these challenges? Can you share any examples?

We have been through a massive period of growth during a time when everyone had to pull together and adapt to a completely different way of working and we have continued to successfully deliver a number of significant programs of work during this time.

Being a global team, we cover implementations across the world. This presents many different challenges, from different time zones, different languages and varying lead times which all need to be factored into the schedule. Sometimes we need to think outside of the box and find creative solutions to these challenges.

The commissioning of the Phase 2 build of our Data Centre in Atlantic City is a great example of this. We were scheduled to complete testing and commissioning in March 2020 where normally several staff members would attend the site to undertake this work. Instead, we went into global lockdown and contingency plans had to be put in place.

These involved setting up several cameras around the data centre where all work undertaken could be closely monitored remotely alongside a continual video call for a week in local time with additional controls and checkpoints to mitigate the risks involved.

We have recently deployed at a site in Lima, Peru, where our approach was to fly an engineer to site to undertake the implementation. By having a team member on the ground, we could more easily address any challenges or issues that arose and dealt with them without delay. This helped significantly to ensure the project was completed ahead of the customer go live date.

Continent 8 has made clear its ambitious plans for the US market. What role are you and your team playing in this?

Our team plays a significant part in deploying these plans. Initially, the PMO needs to understand the business strategy and associated target dates and priorities. We then work with the delivery teams on the programmes and projects to prioritise and allocate resources. The PMO team is then responsible for managing and tracking the delivery with the cross-functional delivery team(s). Continent 8 is already live in 24 US states with many more to come online throughout the year, so the US market is a key focus for us right now.

Any final thoughts?

Whilst my role can be demanding and challenging at times – it is extremely rewarding, full of variety and I really enjoy working with a great team at Continent 8.

Meet the Continent 8 Technologies team at SBC Summit North America 2022

Our team will be attending the event being held at Meadowlands Exposition Centre, New Jersey, 12 – 14 July.

Continent 8 will be at booth #221 and is also the sponsor of the popular Networking Party at Meadowlands Racing on Wednesday 13 July.

With a connected network of over 85+ locations globally, including 24 US states, Continent 8 is the trusted infrastructure partner to the fast-growing US iGaming industry, offering market-leading Connect, Manage and Secure solutions. We’re very proud to be the trusted infrastructure partner to over 80% of North America’s biggest operators and iGaming businesses.

Find out more about how our business can support your growth in North America and further afield; set up a meeting with our dedicated team by emailing sales@continent8.com

We look forward to seeing you soon at this event. To learn more about the conference visit SBC Events

Gabriel Szlaifsztein, general manager – LATAM at Continent 8 Technologies, discusses the company’s expansion in Latin America, with a particular focus on Chile

Gabriel, what inroads has Continent 8 made into the Latin America market? You recently opened a data centre in Puerto Rico. Do you have similar plans in Chile or elsewhere in Latin America?

Latin America is a huge region and one that is incredibly exciting for the global online gambling industry with lots of opportunities on the table. Continent 8 has been growing its presence significantly in LatAm over the past few years, initially launching in Colombia in 2020 and with further rollouts in countries such as Puerto Rico and Peru.

Due to the scale and scope of the region, a one size fits all approach simply does not work. Although there are similarities in markets across LatAm, each has its own culture and way of doing things, so a localized approach is required. This covers technology, distance to customers, regulation, infrastructure needs and more.

Puerto Rico is a good example here. As a country that is linked to the US, it has different rules and requirements than other LatAm markets such as Colombia and Argentina, so we adapted and expanded our network and infrastructure to ensure compliance with the regulations. This means that no matter where a customer is connected, they receive the same market-leading quality of service and have access to a network that now spans 80+ locations globally.

Regarding Chile, Continent 8 has plans to deploy infrastructure on the ground or to provide our services to customers in the market from a neighboring country depending on what the regulations ultimately look like. We believe Chile is a key market for the region, so we are pleased to see that the country is making progress when it comes to regulating online gambling.

If Chile does green light gambling, how would it fit overall with your plans for the region?

Our current roadmap will see us expand into Argentina and Brazil next, but should Chile get the green light over the next few months then we would likely adjust course. We have a first to market approach and given the significance of the Chilean market, we would do what was necessary to ensure that our customers were in the position to go live from day one.

This is only possible because we are an agile company with the resources at hand and the processes in place to be able to quickly and easily adapt to the ever-changing nature of the regulatory landscape, not only in LatAm but also in North America and Europe.

Chile has had one of the most stable economies in the region for decades. If online gambling does get the go ahead how big would the market be when compared to other regions which have liberalized the market such as Colombia and Argentina? 

The stability of the market is important, but so too are other factors such as population, propensity to gamble, internet coverage, smartphone penetration and more. Chile is roughly a third of the size of Colombia and Argentina when it comes to population, but it has a good net income per capita and gambling is a popular activity in the country. The stability in Chile compensates for its smaller population size so when all factors are considered it has the potential to be a very strong online gambling market indeed.

What kind of services would you be looking to offer in Chile? Would you be looking to offer Continent 8’s global private network? Would you be looking to offer your cyber security solutions to the market?

Continent 8 is the go-to provider for managed hosting, connectivity and security solutions. We have a global connected network spanning 80+ locations across four continents. Our solutions include public cloud, hyperscale connectivity, cybersecurity (for example DDoS and SOC/SIEM) and much more.

For cybersecurity, operators and suppliers should be focusing on this and the threat that cybercrime poses to the industry, which is one of the most attacked sectors. Continent 8 has more than 15 years of experience protecting industry data, and preventing and mitigating attacks.

What kind of partnerships would you be looking to build upon in Chile?

Chile already has certified data centers that are compliant with local and international regulations, so it would make sense for us to join forces to create a market-leading solution for iGaming companies active in the market. Chile has very good global connectivity, so we can leverage this to deliver international connectivity via submarine cables that run through the Pacific Ocean and to the Atlantic through Argentina and the Caribbean.

From a Data Center and network standpoint what challenges and opportunities does Chile offer as a potential jurisdiction?

I believe there are more opportunities than challenges as infrastructure and networks in the country are well developed in terms of suppliers and the quality of the product and service offered. Of course, Chile is a seismic zone so it will be important for companies to have off-site backup and/or a contingency site.

Do you think that Continent 8 could help play an advisory role in Chile in shaping online gambling policy in the same way it has done so in the past in other jurisdictions by working with policy makers and customers?

Absolutely! In fact, we are already speaking with and supporting policymakers as we have done in other markets around the world. Continent 8 is no stranger to regulation, and we are more than happy to share our experience and knowledge with iGaming regulators across the globe and also work with them to ensure that our solutions are fully compliant.

With Enjoy S.A and Dreams S.A – the two largest casino operators in Chile – recently announcing that they had finalized their agreement to merge the two companies, what will the impact of that merger have on the market overall?

This partnership results in them taking 60% of the overall land-based casino market in Chile, and this will certainly allow them to use their brand image to empower online activity once the market opens up.

However, there are other international iGaming companies that players in Chile are already engaged with so despite this I expect the market to be one of healthy competition between local operators and global brands. As always, there will also be opportunities for smaller operators to identify a niche and claim their share of what looks set to be a sizeable market.

This article features in G3 May 2022 edition on page 48.

The Gaming Exchange allows customers to connect faster and more securely to an exclusive community network

Continent 8 Technologies, the leading managed hosting, connectivity, cloud and security solutions provider to the global online gambling industry, has launched an innovative private internet named the Gaming Exchange.

The Continent 8 Gaming Exchange is an exclusive community for iGaming businesses, allowing them to connect faster and more securely than over the standard internet, with no need for additional configuration.

It means that Continent 8 customers can connect directly to other Continent 8 customers via a VPN across the company’s backbone network, rather than route over the public internet.

The Gaming Exchange offers the lowest latency and highest performance guaranteed, with both local and remote global reachability. It is a private and reliable internet solution with public IPv4 addressing and an uptime rate in excess of 99.9%.

It delivers unrivalled levels of security and unlike the standard internet it is not attackable externally and is fully protected by Continent 8. This mitigates the risk of members falling victim to a DDoS attack, the volume of which has been at an all-time high in recent months.

In addition, customers connected to the Gaming Exchange will gain access to a Premium Portal, an analytical dashboard that allows them to view and monitor traffic flows within and outside of Continent 8 to other gaming partners.

Justin Cosnett, Chief Product Officer at Continent 8, said:

“We know that iGaming companies are constantly talking to each other over the internet. The Gaming Exchange is a game-changer for the industry, an exclusive community for organisations to connect on a private, highly secure and ultra-fast network.

“As one of the most attacked industries, the level of security that we can provide via the Gaming Exchange offers a highly valuable solution for our customers. It is products such as the Gaming Exchange that help to further establish Continent 8 as the leading managed hosting, connectivity, cloud and security solutions provider to the global gambling industry.”

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