Ahead of the game: Continent 8 Technologies launches in Kentucky

Provider of managed hosting, connectivity, cloud and security solutions continues first-to-market strategy as state moves closer to regulated online sports betting

Continent 8 Technologies has added Kentucky to its list of more than 25 states where it offers its award-winning managed hosting, connectivity, cloud and security solutions to operators and suppliers after the state voted in favor of passing sports betting legislation.

With the bill now on Governor Andy Beshear’s desk to be signed into law, Continent 8 has deployed its first-to-market approach so that its customers can be ready to go live from day one of the state opening its doors to legal sports betting for the first time.

Nick Nally, Chief Revenue Officer at Continent 8 Technologies, explained: “Our rapid launch into Kentucky is only possible because of the unrivalled knowledge and experience that Continent 8’s planning and delivery function has in implementing its solutions in the regulated US market. We work ahead of operator service requirements to be able to deliver fast to our customers”.

Kentucky has moved quickly to regulate online sports betting and Continent 8 has been able to keep pace with the progress being made at all times. It looks set to be a significant state for the regulated US online sports betting market, with analysts predicting it will generate $23m in tax revenue each year.

Operators and suppliers in Kentucky will be able to access Continent 8’s full suite of solutions from a dedicated data center in the state, including supporting hybrid cloud deployments with hyperscale partners such as AWS, GCP and Azure.

This first-to-market approach, regulatory experience and cutting-edge suite of solutions have seen Continent 8 emerge as the go-to infrastructure provider of choice for around 85% of operators on the EGR US Power Rankings for 2023.

Dany Chapdelaine, Director of Planning and Delivery at Continent 8 Technologies, said: “Our vast regulatory knowledge and experience, coupled with strong relationships with customers, suppliers and vendors has enabled us to deploy our services in Kentucky at a rapid pace. A huge well done to the team involved in this significant project.

“Our approach in North America has seen us become the trusted infrastructure partner of choice for the vast majority of operators and suppliers in the market, and adding Kentucky to our growing network is another major step forward for us and our customers.”

Members of the Continent 8 team will be on the ground at SBC Summit North America this week, booth A140.

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